Outdoor Advertising
What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, programming or photographs, and can be targeted to reach specific audiences by neighborhood?
If you guessed outdoor, you're right. Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters transit shelters, stadium signs, bench advertising and more. It is estimated that there are more than 40 types of outdoor advertising, with billboards being the most widely recognized media.
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Bulletins
These large illuminated displays deliver impact in size, placement, color and lighting. Advertising on the Rotating (Rotary) type are physically moved every 60 days to new locations.
• Largest standard size Out-of-Home format
• Situated at the most visible, high-density traffic locales
• Bulletins rotate throughout the market at 60 days intervals
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Posters
A poster is any large piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey information. But they are not visible in the nights and cannot be changed continuously for better impact.
Buses
People notice moving objects when they are driving. Bus ads are eye-catching, unique and therefore memorable. There is no clutter or other advertising distractions, especially at traffic lights where cars get stuck right behind or beside ads for several minutes. Full wrap and tail wrap buses are so distinctive that people often remember them after one time viewing.
Bus Stops
Bus Stops advertising are visible to pedestrians, vehicular traffic and that using bus transportation. It is particularly effective for targeting commuters heading to work, school, etc. These 24”H x 84”W panels are a comparatively inexpensive format for targeting specific demographic segments, as well as mass markets. Bus stops can be used for brand awareness and as a point-of-sale vehicle near supermarkets, local stores, etc.
Shelters
These structures display 2-sided (back-to-back and backlit). They provide both automotive and pedestrian exposure along prescribed routes, offering general market coverage
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Benefits of Outdoor Advertising.
• Outdoor delivers viewers
Today, consumers spend more time traveling in their vehicles than ever before. That makes outdoor advertising a more powerful medium than ever. In the past 25 years, the number of vehicles on the road increased 128%. Those are the people you reach over and over with outdoor advertising.
• Outdoor reaches your audience when they need it.
Outdoor advertising is often the final reminder of a brand name product or service just before the point of purchase. It is the most visible media being exposed to everyone who leaves their home to work, shop or play.
• Outdoor is efficient.
No other advertising medium reaches as many people, as often, at such a low cost. When it comes to generating repeat exposure to an audience, outdoor advertising is the most cost effective per 1,000 viewers.
• Outdoor is big, bold and dynamic.
Its larger-than-life proportions and endless creative options will grab and hold consumer attention.
• Outdoor offers constant repetitive exposure.
Seven days a week, 31 days a month, outdoor delivers your message over and over. Your prospects have your sales message right there in front of them.
Rates
We have introductory rates for producing advertisements and placements in the Silicon Valley located on the busiest freeways 880.
The advertisements will be produced by seasoned media advisements professionals with more than 50 years of cumulative experience.
For more information send email to
advts@famecenter.com
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